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Fast food restaurant Essay Introduction †¢ Franklin Pierce College was founded in 1962 by Frank S. DiPietro †¢ This research project was conducted from September to December of 2004 for the population of Franklin Pierce College. †¢ The population of our survey was based on the 1,591 Franklin Pierce College students on the Rindge campus. 2 Problem Statement Our research team came to the conclusion that there is a lack of fast food facilities in the Rindge area. We came to the conclusion that: Research is necessary to determine if Franklin Pierce College students would patronize a fast food chain in Rindge, NH 3 Research Objectives. †¢ Determine what criteria are important to consumers with respect to patronizing a fast food establishment. †¢ Determine which fast food restaurant would be most successful in the area. †¢ Determine fast food spending habits. 4 Methodology †¢ First, our team identified the problem of the lack of fast food restaurant choices in the area. We conducted primary research on the fast food industry, as well as speaking to others on campus to determine the fast food demand. †¢ We then created our problem statement. †¢ We then created our research objectives, and created our survey with our objectives in mind. †¢ We used convenience sampling, by handing out surveys to 30 students (15 boys and 15 girls) of each class standing, Freshman, Sophomore, Junior and Senior. †¢ We analyzed our data using SPSS software, which created our results so that we could determine our conclusions and recommendations. 5 Survey Questions 1. 2. 3. 4. 5. 6. 7. 8. Are you on the Meal Plan? How many times a month do you go to the Raven’s Nest Pub? Please circle your response. Which fast food restaurant do you most prefer? Please Rate the following statements: I get hungry between the hours of 10pm and 3 am. I travel outside of Rindge for food. I patronize fast food establishments. I prefer fast food restaurants with the drive-thru option. Based on your own experiences which of the following restaurants has the best customer satisfaction? 6 Survey Continued 9. 10. 11. 12. If there were more fast food options in the Rindge area would you patronize them? What fast food chain would you like to see come to Rindge, New Hampshire? Check the appropriate gender. What’s you current class standing? 7 Are you on the Meal Plan? 25% Yes NO 75% Mode= 1 (yes) 8 How many times a month do you go to the Raven’s Nest Pub? 30 25 20 15 10 5 0 0 3 6 9 MEAN 9 Which fast food restaurant do you most prefer? 12% 2% Papa Johns 14% McDonalds 11% Wendys Subway 23% 38% Mode= 3 (Wendy’s). Burger King Other 10 I get Hungry between the hours of 10pm and 3am. Mean 2. 13 Strongly Disagree Disagree Neutral Agree Strongly Agree 0 10 20 30 40 11 I Travel outside of Rindge for food. 45 40 35 30 25 20 15 10 5 0 Strongly Agree Strongly Agree Agree Neutral Disagree 2. 38 Disagree Strongly Disagree MEAN MEAN 12 I prefer fast food with the drive-thru option. Mean 2. 53 Strongly Disagree Neutral Strongly Agree 0 10 20 30 40 13 I Patronize fast food establishments. MEAN 2. 37 Strongly Disagree Disagree Neutral Agree Strongly Agree 0 10 20 30. 40 14 Which of the following restaurants has the best customer satisfaction? 15% 8% 14% Papa Johns McDonalds 8% Wendys Subway Burger King 29% 26% Other Mode= 4 (Subway) 15 Cross Tabulations A you on the meal plan? * What i s your current cl ass standing? Crosstabulation re Count Are y ou on the meal plan? y es no Tot al What is y our c urrent class standing? Freshman Sophomore Junior Senior 30 30 14 16 16 14 30 30 30 30 Tot al 90 30 120 Case Processing Summary N Are you on the meal plan? * What is your current class standing? Valid Percent 120 100. 0% Cases Missing N Percent 0 .0% N Total Percent 120 100. 0% 16 Cross Tabulations. Case Processing Summary N Based on y our own esperiences, which of the f ollowing retaurant s has the best c ustomer sat isf action? * C heck the appropriate gender: Valid Percent 102 85. 0% N Cas es Missing Percent 18 15. 0% N Tot al Percent 120 100. 0% Based on you r o wn esp er ien ces, whi ch of th e fo llo win g r etaur an ts has th e b est cu sto mer sati sfactio n ? * C heck the ap pr o pr iate gen d er : Cr o sstabu latio n Count Based on y our own esperiences, which of the f ollowing retaurant s has the best c ustomer sat isf action? Tot al Papa Johns McDonalds Wendy s Subway Burger King Check t he appropriat e gender: Male F emale 6 4 7 10 15 16 16 18 6 4 50 52 Tot al 10 17 31 34 10 102 17 Cross Tabulations Case Processin g Summary N Which f ast f ood restaurant do y ou m ost pref er? * If t here were m ore f ast f ood options in the Rindge area, would y ou patronize t hem ? Valid Percent 106 88. 3% N Cas es Missing Percent 14 Tot al Percent N 11. 7% 120 100. 0% Wh ich fast fo od restau rant do you most p refer? * If th ere were more fast foo d o ptio ns in th e Rin dg e area, wou ld yo u p atro ni ze them? Cro sstab u latio n Count Which f ast f ood restaurant do y ou m ost pref er? Tot al Papa Johns McDonalds Wendy s Subway Burger King. If t here were more f as t f ood options in the Rindge area, would y ou patronize them? Y es No 2 12 5 37 9 21 7 12 1 84 22 Tot al 2 17 46 28 13 106 18 Limitations †¢ Small sample size †¢ Time †¢ Confusion of questions by our respondents (question 9) †¢ Lack of knowledge of SPSS software 19 Conclusions †¢ Based on our results the top three restaurants students selected to their preference were : Wendy’s with a 38. 3% rating. Second was Subway with 23. 3%, and McDonald’s with 14. 2%. †¢ 64. 2% reported that they travel outside of Rindge for food. †¢ 59. 2% students reported that they patronize fast food restaurants. 20 Conclusions Continued †¢ 78. 3% of students reported that they would patronize a fast food establishment in Rindge. †¢ Subway was recorded as having the highest customer satisfaction ratings at 28. 3%, Wendy’s followed with 25. 8%. 21 Discussion †¢ More than 87. 5% of respondents surveyed replied strongly agree, agree, or neutral when asked if they would patronize a fast food restaurant. †¢ We found that our research for our literature review stated that McDonald’s was the top choice for favorite fast food restaurant. Our survey showed that students would prefer a Wendy’s. †¢ We also found that our research stated that Papa John’s had the highest rating for customer service. Our survey respondents had little to no knowledge of the Papa John’s restaurant. 22 Recommendations †¢ A fast food restaurant should open in the Rindge area, preferably close to campus. †¢ There should be a drive-thru option based on our surveys results of 50% of students strongly agreeing or agreeing with this option. †¢ There should be a fast food establishment which offers late night service for students. Our survey resulted that 70. 8% of students strongly agreed or agreed that they get hungry between the hours of 10pm and 3am. 23 The end Thank you for your time Any Questions? 24.