Depression in Women Essay Example | Topics and Well Written Essays - 2500 words

Wretchedness in Women - Essay Example THE manifestations may not appear to be excessively genuine from the start. Maybe an individual experiences weakness, stomach issues or chest torments. He may end up awakening at hours shortly before dawn for no clear explanation; or the difficulty might be trouble in getting the opportunity to rest. Potentially an adjustment in craving has prompted weight reduction; or possibly the issue is overweight because of an unexpected lavish expenditure of eating. Weakness, physical torments and change in eating or resting propensities can establish what specialists call the substantial veil of depression.(McClelland, 2008, 64) What is sadness Why does it burden individuals Everyone feels 'sad on specific events. This ought not cause alert, for off days of this sort are not what specialists mean when they discuss despondency. As per examines, people when they are distressed with sorrow typically free their embodiment and acknowledgment for the genuine reasons of living. It could be seen that numerous among the discouraged ones are exposed to circumstances of disappointment, sentiment of weakness and the lost of physical vitality to confront life and appreciate life simultaneously. (Amunts, 2008, 15) Loosing these specific components throughout everyday life, some discouraged people resort to self destruction just to end the misery that they are encountering. A discouraged individual thinks that its hard to perform even the most normal undertakings, for example, getting dressed, brushing teeth, planning breakfast and settling on routine choices. The third level, where nobody can question that you're managing gloom says Yomasue (2008) is the point at which someone truly sits in a corner-nearly incapacitated investigating space. (13) Doctors regularly talk about wretchedness as either intense or constant. (Wang, 2007, 65) Acute wretchedness sets in from some outside reason, for example, the passing of a friend or family member, separation or some other serious misfortune. Contingent upon the earnestness of the reason, intense sadness may a weeks ago or even months; yet then it vanishes. Then again, in ceaseless cases the devastating impacts of despondency persevere a seemingly endless amount of time after month. (Amunts, 2008, 54) Another kind of victim is the hyper burdensome. This individual teeter-totters between a hyper (from manikos, Greek for frantic) state and one of sorrow. During a hyper express, the individual gets overactive, indiscreet, frequently muddled in discourse and thinking.(Croissant, 2008, 34) Then follows a typical period, after which he dives into despondency. Some stay in the hyper state more often than not, with just concise low periods. Others are the polar opposite, staying discouraged more often than not. Furthermore, there are the individuals who, generally, stay on a level with the exception of brief ups and downs.(Liu, 2008, 54) In this examination, a comprehension of the significant issues concerning sexual orientation contrasts on despondency events among people will be talked about cautiously in order to comprehend or if nothing else explain the issues on the case that ladies are really encountering melancholy twice as much as men. Clarifying the key purposes behind this specific issue is the focal point of this specific writing based comprehension. Some Common Causes of Depression How across the board is not kidding wretchedness According to Dr. Nathan S. Kline of the New York State Department of Mental Hygiene, it has been assessed that 15 percent of the grown-up populace of the United States has some level of misery which is not kidding enough to be needing treatment.(Yomasue,

Reflective Critique of a Significant Episodeâ€Myassignmenthelp.Com

Questions: 1.Did you pick the specialized working field to straighten something up? 2.What were those minutes like that motivated you to pick this field? 3.Can you let us know with respect to any of the greater difficulties that you looked as a specialized composing proficient? 4.How do you feel in the wake of accomplishing such a significant number of honors from the Society of Technical Communication? Do you accept there is something else entirely to accomplish? 5.Can you disclose to us something with respect to the eventual fate of Technical composing field? Answers: Introducation One of the best significant scenes of correspondence I saw was during my contribution over the span of specialized composition. The term of the course was three months and I can completely say that those remained the greatest days of my life ever. This fundamental scene made a colossal impact on my life and even as of now I am energized to re-tally it much again and again without tiring (Diamond Thumm, 2015). Mr. Smith put stock in true preparing and not just hypothetical information. In this way, he talked to a great extent around his individual involvement with the specialized composing association of eighteen years. Beside the methodical experience sharing with respect to the specialized composing field, my worshiped workforce Mr. Smith additionally addressed us on both hypothetical alongside viable qualities of life. Mr. Smith persistently gave an otherworldly touch to all the talks he conveyed to us (Formisano van der Eijk, 2017). My talks appeared during dusk time from 6:00 P.M. to 8:00 P.M each other day starting Monday to Friday. This was the confirmed planning, be that as it may, the formal speeches regularly proceeded till 9:30 P.M. furthermore, some of the time until 10:00 P.M. Extra time was devoured because of Mr. Smiths duty towards making his understudies an assortment of good authors alongside his craving for educating. Mr. Smiths specialized composing mastery were precisely respectable and resounded the genius of his inventive brain (Hannah Lisi, 2015). We were a transfer of seven researchers who stayed new to the field of specialized composition. In spite of the fact that because of Mr. Smiths panache of passing on the talk caused us to feel at home (Rus, 2016). We not once felt that we were putting forth an attempt to contemplate another substance (He et al., 2015). My colleague with the subject enhanced with each talk that changed over to moments of truthful inspiration for us all. Dynamically, I was en route to change over to an expert specialized author taught to produce reports on global industry norms. My kindred counterparts and I were all lump of the 9:30 P.M. to 6:30 P.M. work life dullness. We were a various assortment of married and single people who likewise fluctuated in extra factors including instruction, age, and authentic experience alongside mentoring climate (Mac et al., 2014). Possibly, it was such a variety in my array that finished us as Mr. Smiths wanted gathering. My different social just as scholastic childhoods passed on us closer to Mr. Smith as researchers and perchance even as Mr. Smiths God Children. Every day was novel and that which took us by an agreeable wonder (Ng, 2017). For the most punctual time in my life, I was experiencing the estimation of use on greatness time with someone as considerable and mindful as Mr. Smith. For the essential time in my life, I saw the authority of unfit love all through the procedure of associate transmission from an Instructor to Schoolboy (Sternberg, 2014). I am bantering with respect to one of such days all through the 3 months c of my school, which changed my lifetime for eternity! It was a sprinkling dusk of June 2011; I was advancing in my comprehension with respect to the expression Technical Writing other than whatever it would intimate to us as masters. Out and out we had arrived at the area, a few of us had exude unswervingly from workstation and a few of us who were working from homebased, came directly from their individual residences. We were supping on my quotidian portion of singing cup of tea while getting readied to show up the talk. Every week, we stayed relegated new undertakings additionally named as Home Work and the best undertaking was remunerated with an extraordinary blessing (Wainscott Longo, 2016). It was a long end of the week and I had finished my foremost commitment of the program The Non-anecdotal Book Writing Assignment.The task concentrated on composing a frivolous book of 40 pages on any theme. Separately, we had chosen a divergent point, as slanting as cybercrime and as multifaceted as repayment. Mr. Smith was mulling over in the talk theater, so we hold tight detached for him to finish and at that point we showed up at the homeroom once he entitled us. Each time he finished playing out his yoga isometrics, Mr. Smith showed up a lot sunnier and beginner. Consistently, a while later so voluminous formal speeches, he had changed over to being a course of prod for us. We were in progress looking to him as someone with self-inspired character, unmatched specialized composing know-how other than uncertain vitality echelons. We all submitted our assignments in a steady progression and stopped for the reaction. Mr. Smith was placated with respect to my book composing exertion since he was confident that we may do predominant. One of us re-tallied the calendar for that diurnal; individually one of us was going to tang the topic Interviewing the Subject Matter Expert We were holding the meeting polls that we had just composed at home. I had expected the obligation of questioning Mr. Smith himself with respect to the focal point of his insight to the extent a specialized essayist. The schoolroom was full with essentialness when everyone caught in regards to my meeting topic. One and all recognized it couldn't get any strengthening provocative than this; we remained going to catch from the Monarch of Technical Writing Arena Mr. Smith. The meeting started at about 8:15 P.M. a while later all the discussions got more than one after other option. My inquiries were readied and the reactions to them changed my life from now on. My questions and the reactions given by Mr. Smith remained as follows: 1.No. Being bit of records industry was to some degree that emerged to me as a Vision. Going before beginning my individual specialized composing corporate, I worked as a mechanical architect laborer with genuinely a couple of organizations. Fascinatingly and furthermore accidentally, I was considering specialized composing subliminally after my inclusion as a designer. At the point when I declare this, I am deducing to the building drawings outlined by me other than my schoolmates as designers all through scholastic alongside proficient life. Such outlines used to be furthermore aesthetic comparative with specialized (Giggles). Dazzling the decision of changing over to a specialized essayist, stayed one of my chief experiences. All through that period, I had thought about for $1,000,000 advance and a similar time I was promised to the miss of my dreams (smiles). Absolutely, I would wed that equivalent year (Anthony, Wulff Boettger, 2016). My expert just as close to home life would change. At the point when I explained my sights in regards to starting a business and forsaking the activity world, the best anxious answer that I recognized rose right from my own father. Be that as it may, I had at this point made my decision and it was never going to fluctuate. Further let me comment, that it was never just a novel initiation yet a ghost that exuded to me over the ages. Not under any condition, it was never a declaration taken in the gorge of doing fairly mind boggling. I assume, Deity had recently made plans to change over me to a specialized author. 2.Such moments were maybe the harshest moments of my life expectancy. Such moments were busy with energy, inspiration and worry. Possibly, the level of consolation was progressed than the valuable fervors that I felt. This was precisely, why things started waning set up (Collins, Onwuegbuzie Jiao, 2014). I never at any point recognized that I should utilize a Chartered Accountant who could with the recording of my charges. That is to say, I separated this allegorically as opposed to for all intents and purposes. 3.Absolutely Undisputable! One of my chief experiences was cross examining a SME from UAE who never knew English (Hoots). As a mechanical designer, I was adequate at undertaking a greater extent of guess work. It was moreover dangerous than one mull over (Giggles once more). I was unrehearsed for this condition however by the by, I had confidence in Divinity who had at this point prepared for this in pretty much way. Thus, when I was in progress questioning cross examinations to the SME, he basically answered them in a way that I understood them (Carr, 2013). During that exchange, I comprehended that nethermost of at all we banter is through my sign just as motions ninety-nearby lone 10% we speak by means of language. 4.I have an extraordinary impression and totally there is most likely beneficial to fix. To be moreover precise, being an unvarying candidate in the STC competitions and affirmation platform, I am putting into pitches past specialized composing too. I am embraced this seminar in video form making whereby I am considering the entire thing from the meaning of the length of the film to throwing. It is similarly interesting just as fulfilling in every manner to start to some degree new every day (Boettger, 2014). 5.Absolutely. Specialized documentation part will without a doubt keep going for various years to come. This is for the explanation that mankind is earth shattering and ceaselessly finds in excess of a solitary strategy for undertaking a particular thing. Innovation alongside Mechanics will suffer to prosper and adjustment the substance of this globe. Creation of programming wares alongside applications will in like manner upsurge the requirement for specialized journalists who can archive such products (Blythe, Lauer Curran, 2014).

Modern Education Changing For The Future Analysis Essay Example For Students

Present day Education: Changing For The Future Analysis Essay Matchmaker.com: Sign up now for a free preliminary. Date Smarter!ModernEducation: Changing for the FutureDuring the previous not many decades we have seena move from Industrial work to Information innovation work. As of late ourcountry has quite recently recouped from a financial downturn. This depressionwas a reminder for some individuals, as they saw profoundly taught professionalsloosing their employments. Why, were these informed individuals loosing their occupations?- Didthey disrupt the guidelines, not coexist with their supervisors, or free their cool?No, they didn't have the adaptability, flexibility, and helpful skillsthat are required in business for an evolving economy. They were educatedin when liberal craftsmanship instructions, and individualized work abilities weretaught at schools. Cutbacks were likewise due to some degree to the globilizationof the economy. Less expensive work can be found in different nations, which resultsin the end of American production lines or an exceptional cut in pay for laborers. Corporate cutting back, atomization, and a maturing populace have additionally contributedto this adjustment in the kind of work accessible (Rifkin 177). As most Americansused to be in the equivalent financial section paying little mind to their line of work,today a specialists genuine serious situation on the planet economy dependson what sort of employment they have (Jacobus 253). Instruction is the way to creatingthe laborers requested from organizations today. In flying and different work environments today,employers are searching for exceptionally talented specialists, however for peoplewho are adaptable, cooperate with other people and have great critical thinking abilities. Schools must execute new encouraging methodologies and offer specific degreesnow, to plan understudies for the necessities of managers in the data technologyage. A laborers must be adaptable to have the option to change and develop with theeconomy and the requirements of bosses is significant in todays work advertise. With corporate cutting back and rebuilding so pervasive, businesses aredemanding a greater amount of their representatives. They should be increasingly flexible and multi-taskoriented (Schmiedl 29). Representatives must have the option to move from one occupation toanother, and learn new errands rapidly. The more training they have theeasier it is to adjust to these changes (Carnoy 123). Proceeding educationis additionally getting progressively pervasive for todays laborers. To remain at the topof their fields in information and innovation, workers must constantlybe up-dating their training (Schmiedl 29). Adaptability additionally connects to the skillof functioning admirably with others. To tune in and communicate with others inyour calling, you should be adaptable or liberal to their opinions,ideas and bits of knowledge. Connection with different workers and being a peopleperson authorizes agreeable aptitudes. These helpful aptitudes can benefitthe organization in general, similarly as the Nobel Prize champ James Watson saidNothing new that is truly intriguing accompanies out joint effort (qtd. in Johnson 26). These helpful aptitudes once instructed distinctly to management,now must be incorporated to the representatives, the same number of the board positions havebeen dispensed with. Laborers should now have an administration attitude, sothat they can exist together and work valuably together (Carnoy 123). Problemsolving aptitudes are a need for even the most straightforward of employments. A high orderof critical thinking aptitudes are required for further developed positions employments suchas in aeronautics (pilots), and in PCs and other specialized occupations. Havingthe capacity to work through issues to concoct a positive end resultcan be a long and burdensome errand. The individuals who have these issues solvingskills can compose all the more learning, and help other people to prevail in solvingproblems (Carnoy 123). Gathering participation elevates and accelerates the timein which it takes to take care of issues. It makes for a simpler and more efficientapproach to critical thinking. .u1501468e380422f805e601337fc17914 , .u1501468e380422f805e601337fc17914 .postImageUrl , .u1501468e380422f805e601337fc17914 .focused content territory { min-tallness: 80px; position: relative; } .u1501468e380422f805e601337fc17914 , .u1501468e380422f805e601337fc17914:hover , .u1501468e380422f805e601337fc17914:visited , .u1501468e380422f805e601337fc17914:active { border:0!important; } .u1501468e380422f805e601337fc17914 .clearfix:after { content: ; show: table; clear: both; } .u1501468e380422f805e601337fc17914 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; obscurity: 1; change: murkiness 250ms; webkit-progress: haziness 250ms; foundation shading: #95A5A6; } .u1501468e380422f805e601337fc17914:active , .u1501468e380422f805e601337fc17914:hover { mistiness: 1; change: darkness 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .u1501468e380422f805e601337fc17914 .focused content region { width: 100%; position: relat ive; } .u1501468e380422f805e601337fc17914 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content beautification: underline; } .u1501468e380422f805e601337fc17914 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u1501468e380422f805e601337fc17914 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe range: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-fringe span: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u1501468e380422f805e601337fc17914:hover .ctaButton { foundation shading: #34495E!important; } .u 1501468e380422f805e601337fc17914 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u1501468e380422f805e601337fc17914-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u1501468e380422f805e601337fc17914:after { content: ; show: square; clear: both; } READ: Bladerunner: Humanity Of Deckard and Roy Batty EssayAs you can see the three fundamental qualitiesof adaptability, cooperating with other people and critical thinking are very closelylinked. Laborers must be adaptable to cooperate with other people, which is importantin having better issues fathoming aptitudes. Missing only one of these qualitiesdampens the capacity of a laborer to be the beneficial worker, which employersare searching for. These aptitudes are not inborn and are hard to learn. That is the reason they should be actualized at an early stage in school. For a considerable length of time schools have been overlooking thepower of cooperation and the accomplishments that couldn't have been made without it (Johnson 26). The issue lies itself inside the staff. It istheir occupation to execute helpful learning into classes, and make it work. This isn't a simple assignment, which is the reason numerous educators have selected to stickwith addressing. Lorenn Walker leader of Business Learning StrategiesInc, says, Every time I am at school or going to preparing courses, Iam struck by how latent understudies are relied upon to be. The majority of the timestudents essentially sit, while the educator addresses them (27). It is mucheasier for understudies to encounter the adapting as opposed to having the answerstold to them. Agreeable learning is the core of issue based learning(Johnson 26). Gathering work permits understudies to organize their considerations andideas, which than can be extended with-in the gathering. They propel one another by sharing their thoughts and discoveries. The adaptable gr! oup which workstogether can discover answers for issues rapidly and productively, whichis key in todays work environments. Specific degrees and training providestudents with the master aptitudes required in todays top occupations. Businessesand organizations don't need individuals with general aesthetic sciences degrees theywant pro in their field. A pilot needs unique abilities to fly anairplane that he/she can not get past a liberal workmanship degree. Employersare just going to enlist a pilot with the most and best capabilities. Thisis valid in most all occupations that require a professional education managers need onlythe best. Some may contend that gathering work isn't goodbecause a few people accomplish the work and others take the simple street doing pretty much nothing. This can now and then be valid in school classes, yet in the work environment,it is uncommon. Experts won't convey the heap for the wholegroup, and in like manner most mindful grown-up won't let others do all thework. Proficient grown-ups need more time to let their coworkersnot do a lot of the work, they will make a move by talking withthe chief. To battle these issues in schools, teachers must set theparameters for the gathering: The educator must guarantee that the understudy knowshe/she is connected with others in the gathering, so he/she can't succeedunless the others do. Singular responsibility anyway will be judgedby tests and instructor perception of the gathering. The educator will teachthe understudies how to socially associate with one another. Understudies will haveto help other people, contribute their own thoughts and offer suppor! tive guidance. Finally and significantly is encouraging the gathering to participate in bunch handling. This activity will assist the understudies with finding approaches to improve their groupefforts (Johnson 26). Being trained these gathering critical thinking aptitudes duringcollege better gets ready understudies for the sort of work they will have todo in the working environment. To get ready laborers for the data technologyage the beginning stage should be universities. Universities instruct the teachers and school educators. The sooner schools start to utilize cooperativelearning the sooner it will stream down into rudimentary and secondaryschools. In this way making helpful learning a piece of understudies lives earlier,so they will sooner change in accordance with its style. School teachers must implementc

Ritual acts in Judaism, Islam and Christianity - Free Essay Example

Sample details Pages: 2 Words: 618 Downloads: 8 Date added: 2019/07/18 Category Religion Essay Level High school Tags: Christianity Essay Islam Essay Judaism Essay Did you like this example? Many religions have similar characteristics in which we can compare. These similar characteristics are termed family resemblances, which means that these religions have unique qualities that are similar to one another. Ritual is a trait that can show similarities amongst various religions. Don’t waste time! Our writers will create an original "Ritual acts in Judaism, Islam and Christianity" essay for you Create order Rituals are acts that help ties an individual and community to what they call their sacred. These acts can be described as either orthopraxy, orthodoxy, or the rite of passage. Orthopraxy emphasizes correct practices and orthodoxy is emphasizes correct beliefs within religion. The rite of passage is when one or an entity transitions from one stage to another. All of these acts help define what makes up a religion. Rituals play a great role when it comes to the three religions: Judaism, Islam, and Christianity. Judaism is a religion that has various rituals that help ties their community with their sacred. Judaism is an Abrahamic religion in which the Torah is its text that withholds their foundation. One ritual that they have is being kosher, which are dietary laws. One of the dietary laws is that they must not eat pork because pigs have hooves and represent uncleanliness. It is also a Jewish law to not mix meat and dairy. This is because meat represents a physical body that leads up to death and milk is seen as a life-giving entity because it comes from mothers. This law is to separate what leads to death from what can lead to life. Another ritual is the Jewish celebration, Bar Mitzvah. This celebration is the becoming or rite of passage into adulthood for a boy. The boy becomes a full member of Judaism and is able to interpret the Torah. These are two ritual acts that are important to the Jewish culture and the Islam religion also has ritual acts that share the same importance. Islam is a Muslim religion that represents their faith with ties to their sacred, Muhammad. Muhammad is the Prophet of Allah and is who they worship. Islam rituals is also known as the Five Pillars of Islam. One pillar represents the statement of faith, which is that there is no other God, but Muhammad and he is the prophet. The second pillar is prayer or Salat, praying five times a day. The third pillar is almsgiving, and this is when they must pay 2.5% of their personal wealth to help benefit the poor. The fourth pillar is the fast of Ramadan, where they must not eat nor drink during daylight hours. The last pillar is the Hajj or pilgrimage to Mecca. These are all acts that the Muslim religion must commit too for their practices and beliefs. These practices and beliefs share significant value to that of the Christian rituals. Christianity is a religion that is based on the teachings of Jesus, and its practices and beliefs. The main ritual act in Christianity is the belief in the Holy Trinity. The Holy Trinity is defined as there being one God, but he portrays three persons. These three persons are God the Father, Jesus Christ, and the Holy Spirit. They also have the belief that Jesus died and resurrected. It is important that they believe in this because they also have the belief that he will come again for Judgement Day, salvation. These are major ritual beliefs in Christianity and share the same value of the rituals expressed in both Islamic and Jewish religions. Rituals help set the foundation in Judaism, Islam, and Christianity. The beliefs and practices within all of these religions show distinct family resemblances because they all help tie each community to their sacred. This helps to show that ritual acts in Judaism, Islam and Christianity has a significance to each religion.

Biography of Physicist Albert Einstein

Albert Einstein was a theoretical physicist and one of the geniuses of 20th Century physics. His work has helped along our understanding of the universe. He was born and lived much of his life in Germany, before emigrating to the United States in 1933. Growing a Genius When he was five years old, Einsteins father showed him a pocket compass. Young Einstein realized that something in empty space affected the needle. He said the experience was one of the most revelatory of his life.  About a year later, Alberts education began.   Although he was clever and built models and mechanical devices for fun, he was also considered a slow learner. Its possible he was dyslexic, or he may have simply been shy. He was good at mathematics, especially calculus. In 1894, the Einsteins moved to Italy, but Albert stayed in Munich. The following year, he failed an exam which determined whether he could study for a diploma in electrical engineering in Zurich. In 1896, he renounced his German citizenship, not becoming a citizen of any other country until 1901. Also in 1896 he entered the Swiss Federal Polytechnic School in Zurich and trained as a teacher in physics and mathematics. He received his degree in 1900. Einstein worked from 1902 to 1909 as a technical expert at the patent office. During that time, he and  Mileva Maric, a mathematician, had a daughter Lieserl, born in January  1902. (What eventually happened to Lieserl is not know. Its possible she died in infancy or was put up for adoption.) The couple wasnt married until 1903. On May 14, 1904, the couples first son, Hans Albert Einstein was born. During this part of his life, Einstein began writing about theoretical physics. He also earned a doctorate from the University of Zurich in 1905 for a thesis called  On a new determination of molecular dimensions. Developing a Theory of Relativity The first of Albert Einsteins three 1905 papers looked at a phenomenon discovered by Max Planck. Plancks discovery indicating that electromagnetic energy seemed to be emitted from radiating objects in discrete quantities. This energy was directly proportional to the frequency of the radiation. Einsteins paper used Plancks quantum hypothesis for a description of the electromagnetic radiation of light. Einsteins second 1905 paper laid the groundwork for what would eventually become the special theory of relativity. Using a reinterpretation of the classical principle of relativity, which said that the laws of physics had to have the same form in any frame of reference, Einstein proposed that the speed of light remained constant in all frames of reference, as required by Maxwells theory. Later that year, as an extension of his theory of relativity, Einstein showed how mass and energy were equivalent.   Einstein held several jobs from 1905 to 1911, while still developing his theories. In 1912, he began a new phase of research, with the help of mathematician Marcel Grossmann. He called his new work the general relativity theory, which he was able to publish in 1915. It deals with the specifics of space-time theory as well as something called the cosmological constant. In 1914 Einstein became a German citizen and was appointed Director of the Kaiser Wilhelm Physical Institute and Professor at the University of Berlin. The Einsteins divorced on February 14, 1919. Albert then married his cousin Elsa Loewenthal. He received the Nobel Prize in 1921 for his 1905 work on the photoelectric effect.   Fleeing World War II Einstein renounced his citizenship for political reasons and emigrated to the United States in 1935. He became Professor of Theoretical Physics at Princeton University, and a United States citizen in 1940, while retaining his Swiss citizenship. Albert Einstein retired in 1945. In 1952, the Israeli government offered him the post of second president, which he refused. On March 30, 1953, he released a revised unified field theory. Einstein died on April 18, 1955. He was cremated and his ashes were scattered at an undisclosed place. Edited by Carolyn Collins Petersen.

Factors Influencing Organizational Behavior And The...

Factor Influencing Organizational Behavior Student Name Course Name Course Code Introduction The study of human behavior in organizational settings, the interface between human behavior and the organization and the organization itself is known as Organizational Behavior. The study of organizational behavior can be divided into three levels: †¢ Micro Level – Individuals in an organization †¢ Meso Level – Work Groups †¢ Macro Level – How organizations behave It was observed by Chester Bernard that each individual behaves differently when acting in organizational role. Along with this there are many factors and attributes that influence the Organization Behavior. In this paper further, we will discuss few of these factors and attributes in detail. Leadership Theory and Organizational Behavior Leadership is one of the most important aspects in the organizational behavior. Barry Armandi (2003), explained in his journal with the case analysis that there is need of developing a foundation for completing the gap between leadership theory and practice. It has also been demonstrated that to enhance the leadership decisions and in order to bring competent leadership behavior and environment, application of leadership theory into practice is important. With some training to the Managers, they will be able to develop the guidelines and set of questions which will help them in analyzing the role of leadership in their organization so that they can develop an approach whichShow MoreRelatedOrganizational Structure Essay1147 Words   |  5 Pages From: Jessica Rushing Subject: â€Å"Organizational Structure† Introduction: Organizational structure provides the framework of an organization determining how roles and responsibilities are delegated throughout the different levels of the organization. It has been defined by some as the looking glass through which coworkers see their organization and its surrounding environment while others have described structure as the backbone of the organization. In this memo, I will briefly discussRead MoreLeadership Reflections: Motivating and Influencing Behavioral Change1156 Words   |  5 Pagesmotivating and influencing behavioral change, both as a leader and as a follower. To gain additional perspective, the discussion then considers the relative effectiveness of a study partner’s strategies to assess their potential for motivating and influencing behavioral change in the author’s organization. Organizational Roles and Responsibilities As an external change management consultant, the author acts both as a leader and as a follower (Vecchio, 2007) in motivating and changing the behavior of othersRead MoreStudy of Organizational Behavior and the Effective Management of People948 Words   |  4 Pagesï » ¿Kseniia Derkach Organizational Behavior I believe that the relationship between the study of Organizational Behavior and the effective management of people in organizations is absolutely direct. It is impossible to manage people in organization effectively without knowledge about OB, organizational structure, communicational skills, empoyees’ satisfaction, motivation, change process, etc. It is impossible to solve any problem or conflict in the organization without understanding of the rulesRead MoreIntentional Revolutions Is Organizational Change1218 Words   |  5 PagesIntentional Revolutions is organizational change that requires people to examine and alter the basic assumptions driving and supporting the present state of their organizational life. It is about change that asks people to do things in dramatically new and different ways, as opposed to making small improvements in current practices. The requirements for remaining competitive often include sharp breaks with past beliefs and practices. There is need for organizations of all kinds to make discontinuousRead MoreLeadership And Its Effect On Employee s Productivity1568 Words   |  7 Pages Leadership is a crucial concept in the organizational sciences and has prompted many researchers to study its effects and benefits on management as well as its effects on employee’s productivity. In the structure of an organization or institution, the position of leadership is fundamental for its proper function and operation. Leadership is about having the ability to influence others. Having influence means that there is a greater need on the part of leadership positions to exercise their influenceRead MoreDefinition Of Employee Job Satisfaction Essay1400 Words   |  6 PagesLiterature Review In management areas there are many definition of employee job satisfaction in different approaches; and there are many studies varied in the defining the term job satisfaction. The people who work in the organizations and people who study in this area both are interested to study of Job satisfaction. The terms Job Satisfaction refers â€Å"an individual’s general attitude toward one job’s† [Stephenson P. Robbins, 2005] Job satisfaction is psychological aspects that deals with individualRead MoreBenefits Of Ethical Leadership : A Positive Corporate Reputation, Ethically Empowered Employees, Increased Quality, And Higher1734 Words   |  7 PagesAbstract The purpose of this paper is to discuss four benefits of ethical leadership; having a positive corporate reputation, ethically empowered employees, increased quality, and higher customer satisfaction. Ethical leadership will benefit an organization, because it creates a healthy ethical environment, and culture which produces a positive corporate reputation. This will foster employees that; appreciate that ethics is important, recognizes and discusses ethical concerns, works to resolve ethicsRead MoreLeadership Application For Leadership Applications987 Words   |  4 Pageseffectively communicate, listen, and embrace a variety of diverse perspectives. Positively influencing both internal and external variables on personal and professional levels require the attainment of individual and self-awareness. Having gained a relatively broad-based awareness for many diverse perspectives, all of which are very much applicable towards enhancing efficiency, effectiveness, and overall organiz ational productivity, the following reflection paper will begin to apply a new found sourceRead MoreLeadership and Leadership Theories1428 Words   |  6 Pagescompany through organizational changes that are projected to enable the company in meeting meet its objectives. Leaders are anticipated to carry themselves in the right manner to motivate as well as, influencing the rest of the organization positively, since they act as an example to the rest of the employees in the organization (Sheahan, 2006). This paper therefore analyzes the leadership theories and the methods and tools in given situations while selecting the appropriate behavior of different leadersRead MoreThe Influence Of Cultural Differences On Leadership990 Words   |  4 Pages The influence of cultural differences on leadership Prejin Padeep Kumar Husson University â€Æ' Leadership is a process of influencing subordinates. Leadership behaviors differ in different cultures. As a result, leaders of international organizations should be aware of cultural differences. With so many organizations operating in a multinational environment today, it is easy to assume that the increasing connection among countries, and the globalization of corporations, would result in cultural

A case of Orangutan Foundation

Question: Prepare a Marketing Report on Orangutan Foundation. Answer: Executive summary Rise in the volunteer travelers worldwide has increased the charity and other to open for the lucrative offer for the expedition on the highly daunting and intimidating experience of travelling. Orangutan foundations in central Kalimnatan are known its conserving the apes which are on the verge of extinctions. With the rise in the volunteer tourism has created lucrative offer for the foundation to launch the expeditions for the sensational seeker customers. Apart from that, theses traveler are being motivated by the cultural immersion, giving back, seeking camaraderie and bonding opportunities are some of the major examples of the motivators. Segmentation, targeting and positioning process helps the Orangutan foundations to understand their customer base. The Orangutan foundations are targeting 16-40 age groups for the expeditions. Apart from that, by using penetration pricing Strategies Company is able to attract the volunteer travelers. Lastly with various media like Televisions, s ocial media platform like Face book and the twitter are some for the major promotion positioning tactics for the Orangutan foundations. Introduction Tourism Industry is one of the booming industries in Australian economy. In 2012 the Tourism industry has seen up to 5.5% growth in Australian tourism industry which has now become more than $35 billion contributing in GDP (Benson, 2011). In the recent times, volunteer tourism has been one of the most influential tourism sectors which are rising in Australia along with rising the volunteer tourism foundations who are willing to give thrilling and challenging form of expeditions which would be life changing experience for the tourist. One of the major rising foundation is Orangutan foundations who is known for the persevering the endangered mammoth apes and tropical forest since 1999 (Brown and Morrison, 2003). Foundation has organised diverse range of programme for the saving the Orangutan and creating sustainability among the tourist. The study deals with volunteer tourism and Orangutan foundations along with its segmenting, targeting and positioning formula. Back ground of the company: Orangutan foundations Orangutan a foundation is UK registered charity working for saving the endangered species giant apes that are on the verge of extinct. This foundation is established in 1990 in order to raise the awareness among the tourist regarding the Orangutan and its species along with conserving tropical sustainability (Vrasti, 2013). Orangutan foundations are actively promoting the awareness among public, media, governmental organisation, tourist to facilitate the endangered spices. Foundation is also an esteem member of UNEP, UNESCO and pride member of APE Alliance. On the other hand another major purpose of the foundations is to protect the tropical forest habitat and reach maximum places to monitor the present condition of Orangutan and their species along with maintaining the biodiversity and unique forest (Orangutan.org.uk, 2015). Foundations ahs also launched various programme such as Belantiokan Conservative Programme and Saving Apes are some of major strategies that used by the Orangut an foundations. There are various services provided by the Orangutan foundations to attract the volunteer tourist: One of the primary functions of the Volunteered tourism is to take initiative to determine the need of the tourists and target the promotion efforts to increase in the continuity in creating the large customer base for the cause (Herbutt, 2013). Orangutan foundations as an tour operators chooses the various models which will serve the best to serve the clients, stakeholder sand the foundations. In 2008, the market for volunteer tourism in Western Europe grew by 5-8% from the previous years which is very good news for the volunteer tourism industry. As the growth in this reason seen because of the number of rising people joining for the tour to the variety of destinations (Page and Connell, 2008). Orangutan foundations basically involve in the short term volunteering opportunities for the tourist and the customers which would like to helps others and live for the cause. Volunteer tourism offers hybrid form of options to meet the demand of tourist by going beyond conservations and trad itional form of tourist supply chain (Pineda and Brebbia, 2010). Volunteer tourism programme One of the major services that, Orangutan foundations promises that trip would be the very adventures. There would be various twist and turns while visiting the various tropical forest of Australia, Indonesia and the other Asian destinations (Pineda and Brebbia, 2012). Apart from that, things like making tent, cooking, building places for the Orangutan and creating awareness by educating and teaching the local communities residing behind the tropical forest. Orangutan foundations have taken initiative to raise the fund via charity and promote and protect the natural resources. Apart from that, saving forest would impact on the economy and country richness in natural resources (Brown and Lehto, 2005). This Orangutan foundations volunteer programme has started in 2000 in Tanjung Puting National Park which located in the central Kalimantan in Indonesia (Voluntourism.org, 2015). The programme promises to be more exciting and more adventurous for the tourist. Volunteer would be able to take porat in the first hand conservation of field work and the individual would be able to see the captive Orangutans in their present habitat (Orangutan.org.uk, 2015). Tanjung Puting National Park is one of the largest remaining populations of Orangutans in the unprotected areas. Challenging destinations challenging destination is another major criteria for the volunteer tourist who are very much sensation seeking. Foundations have chosen various model of expedition to promote and as well as raise the fund for the extinction of the giant apes (Australia, 2015). Challenging destinations creates huge amount of risk and also challenges that needed to be solved in places where the chances of livelihood id nowhere. Orangutan foundations has arranges the Indonesian tropical forest for the most of the tour expedition hc9h gives the tourist to faces the tough situation such as self medicated , taking care of self and others, team building along with making friends and also life changing experience for the tourist (Kelly et al. 2010). The foundations take the tourist for the sponsored running marathon by dressing them like apes in order to create awareness. Fundraising fundraising would be another major services which conducted by the orangutan foundations by supporting the range of programmes and innovative ideas like online shopping and merchandising the broad range of products to raise the fund for the cause (Grnroos, 2010). Apart from that, foundations also well into adopting an orangutan to reduce the burden of giving huge amount of fund. This decreases the burden for spending more form the low level and middle age income group (Gummesson, 2009). Schools and colleges packages (Youth driven) as per the Simon Faulkner of Sydney University of technology, feels that, youth are more inclined towards the voluntourists tourism. Volunteering tourist expires at wild life park in Indonesia and Thailand gives the surprise element t the students and the adults professionals (Gabriel et al. 2010). The level of dedication serve by the studenst while volunteer tourism is very much surprise package for the Orangutan foundations. As most of the students dedications, ability to maintain stay calm at tough condition without complaining is remarkable for the foundations (Voluntourism.org, 2015). The foundations tour operators work on the scrubbing pool, planning new trees, and walking endless towards the encore area of jungle feeding water and food to the apes. STEPPES travel tours programme This is unique form of travel tours organised by Orangutans foundations which is unique and very much prominent tours that go beyond the bored and conventional form of touring the places (Orangutan.org.uk, 2015). Steppes Travel is form of travel where the Orangutans expert from the foundations would give the insight of the work of foundations and show the life of Orangutans in their natural habitat. This experience will give the travelers beautiful rain forest along with journey with boat along with Sekonyer River. Apart from the ape, other animals like monkeys, various type birds, deer, lizards and leopard would be present (Gabriel et al. 2010). Volunteer tourist would engage in the daily life of wildlife of Orangutans. This would creates the awareness among the tourist about the living way of Orangutans and their foundations purpose of saving the last living giant of the earth who are on verge of extinction. Literature review The motivating factor for the volunteers while taking vacations and leisure are cultural immersions, giving back, seeking camaraderies and seeking educational bonding opportunities which would enlighten the volunteers for their lifetime. Cultural motivations The reason for volunteer on vacations helps the individuals to maintain the physical and emotional side along with understanding the local culture and community to gain strong motivational factor. As noted by Leigh (2006), one of the major benefit for the cultural immersions is to get on filed interaction with local community and local people which would bring out the valuable opportunities to understand the life via volunteer work. These parts of volunteering experiences enable the travelers to experience and learn beyond the typical tourism. Apart from that, cultural motivational also help the people to rationalize the lives and living environment of the places. It has been found out that volunteer travelers tries to get attach strong value for the seeking and experiencing authenticity of the visited place (Illeris, 2003). Volunteer travelers are also very much keen on learning and have curiosity of the local people and their common traditions that lead to connect with local people in more philosophical way. This helps the volunteer travelers to make strong friendship for the long term between the visitors and host during the expeditions (Foster-Smith and Evans, 2003). Giving back As discussed by Cousins et al. (2009), the other second motivational factor would be giving back and reach out to the insight of the less privileged places. Most of the individuals are very much keen on giving back whatever they have achieved. By spending the time with the local people and the creating the trip with objectives that helps them to work with less fortunate habitat or human rather than pure self enjoyment (Coghlan and Pearce, 2010). These are those people who are objective driven in life. This helps them to give back something to the society which these volunteers have received during their life time. Volunteer tourism is also known as the gateway for being the activists, political participations and opportunity to take part in the social movement. On the other hand , opined by Coghlan (2005), giving back is term which is promise felt by the achieving in life to return the favour to the unprivileged and unfortunate by bring smile in their face with some generosity. With these favour and help the most of the volunteer to achieve the maximum the satisfaction from the inner self. These volunteer are being selflessly working for the habitat and general people, to gain unselfish and being a part of noble team which would creates positive vibes from the inner self of the volunteer (Brown and Lehto, 2005). Seeking camaraderie On the other hand, the third motivation factor is seeking the camaraderie which is only achieved in the volunteer vacations. For the well versed travelers, these type of the trips would help them to bring the best of group sans the friendship for life time (Brown and Morrison, 2003). Interacting and meeting with the locale sand communities along with other travelers would give them long term friendship motives behind the volunteer vacations. These focus groups are very much interested in making friends and are looking to add value to their enjoyment for the overall pleasure trip experience (Pineda and Brebbia, 2012). While visiting, working with local members, experts and other expeditions members is helpful to make them to share their views and the help in building relationship strong bond for last life time. Seeking the camaraderie is one of the sentiments which are very much lucrative for these groups while visiting to the tours. However, sometimes the experience can also be nightmare for the travelers because of the poor and fighting environment of the places (Pineda and Brebbia, 2010). Individuals choose the volunteer vacations in order to anticipate building new relationship from the volunteer experience. Apart from that, it would be blend of the hard work and determinations with some recreations activities which would creates more of satisfaction level of doing the noble thing (Page and Connell, 2008). Educational Bonding opportunities Lastly, another major opportunities for the volunteer travelers is tom learn and get educated by the experience from the expeditions. Another major motivator factor which help the volunteer to gain the knowledge and skills which would they impart to their children, family and friends (Herbutt, 2013). This would help them to learn the less fortunate places and underprivileged model and their surviving tactics which would motivate them to make best use of the existing resources which the volunteer have. This expeditions creates awareness shared in social media site which educate people to stop misusing the natural resources and conserving the natural resources which would again the make the world better place. Apart from that, Benson (2011) opined that, educations and bonding would be increases for the volunteer travelers by raising the social issues and other various communal issues faced during the time of visiting the places. By participating in the educating team and sending messag e to the underprivileged to maintain healthy living and maintaining sustainability within their habitat which would direct them to self satisfaction and improve their vision of life (Coghlan and Pearce, 2010). This would seek better bonding opportunities with the children. These bonding with children make the learning more effective as they would indulge in achieving the social goals. Segmentation, Targeting and Positioning process Segmentations of volunteer travelers Segmentation bases Customers segment for Volunteer Tourism for orangatun foundations Geographic Region North America, Europe, Asia Pacific , Australia Density Rural and Urban (45 million) Age 16-35 age category Gender Male, females and others Income High and middle income groups Occupation Employees and professionals Demographic Social status Working class, Non-working class, Students and teachers (No handicapped is allowed) Family size Single, nuclear, joint family Psychographic Lifestyle Traditional and moderns Occasions Regular and other Festive seasons and on holidays (March to June) Behavioural Benefits Learning, bonding with locales and communities and for self satisfaction Occasions No fixed category Segmentation part of volunteer tourism for Orangutans foundations are as given below: The chosen potential customers are from the Australia, northern America and the Europe in to the volunteer tourism because as the awareness in these nation are very much high in compare to other nations. One of the potential customers is students and college group who are very much interested in these type of research and expeditions (Gabriel et al. 2010). The volunteer are will generally from the Australian for the Orangutans foundations who are willing to raise the fund via creating the awareness via volunteer tourisms. Orangutan foundation has also organizes various programmes like camping, cooking and feeding the apes along with visiting the inner core of the forest (Gummesson, 2009). Along with that, how to sustain in the extreme situations and challenges to overcome of the situations are some of the major part of volunteer tourism within the company. The chosen income group is middle, class, higher class and lowers middle class in order to afford the prices. These income groups are being invited by the Orangutans foundations because of raising the fund sand creating awareness (Gabriel et al. 2010). Although the foundation is known for its charity foundations but selling of merchandise goodies of apes is also one of their major fund raising businesses. The segmentation of Orangutans foundations for the volunteer tourism is also raised by via online participation which would open for the entire citizen for Australia and UK (Voluntourism.org, 2015). Targeting Process At this phase the Orangutans foundations need to target their customer base who are willing to take financial and as well as life risking while going for the expeditions in the forest of Indonesia (Brown and Morrison, 2003). There is large quantity of the customer base willing to go to the places where the situations are tough and as well as dangerous. The foundations promises to keep safe but camping and cooking along with meeting new people would be life changing experience for the adventurer (Coghlan, 2005). Selecting the Target group Sensation seeker: Sensational seekers are those pole are who are willing to sacrifice the luxury for the thrill, and physically tough situation which would create s lots of scope of to rove themselves. Sensation seekers are associated with risk taking personality. These seekers wanted to give something in return to the society after what they have achieved (Cousins et al. 2009). Most of the students are very much sensational seeker who is willing to risk their life to get the best learning and practical on the filed experience of living with orangutan. In general population males are higher seeker of the females (Foster-Smith and Evans, 2003). The target age groups for these expeditions are start from the 16-40 years of age where the individuals are in the peak of childhood and adolescence. Target customer (Age wise) Age group for volunteer toursim Targeting (%) 16-24 41.1% 24-40 48.1% Above 40 11.01% Graph 1: Age group for volunteer toursim (Source: Gabriel et al. 2010, pp-506) Target income group for Orangutans expeditions Income group per month of volunteer tourist (Europe , UK and Australia) Market shares (%) $5000-$10,000 34.01% $10,000-$20,000 28.09% $20,000-$35000 31.03% $35000-$40,0000 19.1% $40,000-$50,000 11.08% Above 50,000 9.23% Graph 2: Income group per month of volunteer tourist (Europe, UK and Australia) Positioning Service: Orangutan foundations need to look for more new expeditions apart from that Tanjung Puting National Park, Indonesia. With new variety of expedition the mountain climbing along with helping the local communities and the apes would increase the volunteer. As per now, foundation has narrowed down its expedition only to the fixed place (Australia.gov.au, 2015). Pricing strategies Foundation should choose the penetration pricing as this will help the foundations to create large volunteer from each and every part of the nations. With low price and high adventurous quality and support the strong cause will attract the large customer. Figure 1: Pricing strategy used by orangutan foundations (Source: McIntosh and Zahra, 2007, pp-543) Place: Place would be school, colleges and the rest of the tour and travel company. Providing flight ticket to the customers and hotel booking to camping in the forest areas along with feeding the orangutan is the major supply chain prices for the Orangutan foundations. Supply chain system of orangutan foundation is given below: Figure 2: Supply chain system (Source: Gabriel et al. 2010, pp-520) Promotions Social media: Social media is one of the most influential place to market the products or service. In this noble cause of saving orangutan would be easy for the foundations for their orangutan foundations noble cause. Social media platform like Face book and Twitter helps the foundation to create fan page where the volunteer would automatically be get to know about the foundations (Australia, 2015). Promoting in Schools and colleges magazines: This is one of the most influential way of promoting the exciting trip for the expedition in the Indonesia which could be very easy way to convince the student to come for the volunteer tourism (Voluntourism.org, 2015). TV: As per the Austrian bureau of statics, there is more than 19.1 million consumer of TV who regular watches the televisions. This would be one of the major techniques of targeting the customers for the expedition by promoting its advertisement in discovery or national geographic channels (Australia.gov.au, 2015). Conclusion From the above study, it has been found that, Orangutan Foundations is one of the primer foundations of saving the preserving the tropical forest which is been formed in 1990. Rise in the volunteer travelers has increased by 2.30% from the previous year. One of the major motivator among the volunteer travelers is cultural immersion where various form of people and from other nations meet at one place. Apart from that, it would be giving back which to return the society whatever little have been achieved by the volunteer travelers. One of the major target markets for the foundations would be sensation seekers and the maximum age limit start from the 16 age group. Lastly, TV commercials and the social media plat for are some of the major promotion tactics. Reference list Books Benson, A. (2011). Volunteer tourism. Abingdon, Oxon: Routledge. Herbutt, T. (2013). Volunteer tourism. [S.l.]: Grin Verlag Ohg. Page, S. and Connell, J. (2008). Sustainable tourism. London: Routledge. Pineda, F. and Brebbia, C. (2010). Sustainable tourism IV. Southampton: WIT. Pineda, F. and Brebbia, C. (2012). Sustainable tourism V. Southampton: WIT Press. Vrasti, W. (2013). Volunteer tourism in the global south. London: Routledge. Journals Brown, A. and Morrison, A. (2003). Expanding Volunteer Vacation Participation: an exploratory study on the mini-mission concept. Tourism Recreation Research 28(3):3-82. Brown, S. and Lehto, X. Y. (2005). Traveling with a purpose: Understanding the motives and benefits of volunteer vacationers. Current Issues of Tourism, 8(6),479-496. Coghlan, A. (2005). Towards an Understanding of the Volunteer Tourism Experience. Unpublished PhD thesis, James Cook University, Townsville. 17 Coghlan, A. and Pearce, P. (2010) Tracking affective components of satisfaction. Tourism and Hospitality Research, 10 (1). pp. 1-17. Cousins, J.A., Evans, J, Sadler, J. (2009). Selling conservation? Scientific Legitimacy and the commodification of conservation tourism. Ecology and society 14(1): 32 -49. Foster-Smith, J. and Evans, S. M. (2003). The Value of Marine Ecological Data Collected by Volunteers. Biological Conservation 113: 199-213. Illeris, K. (2003). Towards a contemporary and comprehensive theory of learning International Journal of Lifelong Education, 22(4): 396-406. Leigh, D. (2006) .Third cultured volunteer tourists and the process of re-assimilation into home environments. Australian Journal on Volunteering 11(2): 59-67. McIntosh, A. and Zahra, A. (2007). A Cultural Encounter through Volunteer Tourism: towards the ideals of sustainable tourism. Journal of Sustainable Tourism 15(5): 541-556. Gabriel, H., Kottasz, R. and Bennett, R. (2010) Advertising planning, ad-agency use of advertising models, and the academic practitioner divide. Marketing Intelligence Planning, 24(5), 505-527 Gummesson, E. (2009) Relationship marketing: It all happens here and now! Marketing Theory, 3(1), 167-169 Grnroos, C. (2010) The relationship marketing process: communication, interaction, dialogue, value. The Journal of Business Industrial Marketing, 19(2), 99-113. Kelly, A., Lawlor, K. and O'Donohoe, S. (2010) Encoding Advertisements: The Creative Perspective. Journal of Marketing Management, 21(5/6), 505-528.